The Australian Direct Marketing Association (ADMA) has released a draft eMarketing Code of Practice. It relates to the Spam Act 2003 and sets out the practices that must be followed by eMarketers when sending marketing or promotional messages by email or non-voice mobile communication channels.

eMarketers include (a) organisations that use email or mobile communications as the primary means of marketing their goods or services; and (b) third party organisations that use email or mobile communications to market goods or services on behalf of clients.

It is proposed that following consultation, the Code will be presented for registration with the Australian Communications Authority.