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March 28, 2007

GlaxoSmithKline’s Ribena misleading advertising

In advance of a hearing in New Zealand in relation to claims that the manufacturers of Ribena may have misled
consumers about the Vitamin C
content of Ribena blackcurrant fruit drink products, GlaxoSmithKline Australia Pty Limited self-reported the discrepancies to the Australian
Competition and Consumer Commission
and provided court enforceable
undertakings.

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Posted 28th March 2007 by David Jacobson in Trade Practices