The ACCC is taking a closer look at a number of the green claims
that are being made. All businesses need to ensure
they are not misleading their customers with such claims.

Green marketing does not refers solely to the
promotion or advertising of products with environmental
characteristics. Green marketing claims, in the broader concept are now being
applied to consumer goods, industrial goods, services, corporate
activities.

The ACCC intends to ramp-up its green compliance activities with a
combination of business and consumer educative initiatives and targeted
enforcement action.