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July 8, 2008

Differentiating credit unions and mutuals from banks

Comparative advertising is always risky. Every service organisation is looking for a point of difference from its competitors and this especially applies in financial services (eg the Commonwealth Bank "determined to be different" ads).

So this parody of the famous Mac/PC ads using credit unions in the Mac role and banks as PC’s is pretty brave. What do you think? (via bankerspank).

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Posted 8th July 2008 by David Jacobson in Credit unions