February 26, 2010

The importance of saying sorry

Sometimes a problem is so big you can’t hide behind legal niceties.

This week saw Akio Toyoda, the President of Toyota, apologise to a US House Committee for the recall of 8.5million cars due to safety fears.

This is a truly revealing insight into a company’s culture.

See the video and story at BBC News.

Also at BBC news is Gordon Brown’s apology to the child migrants sent by the UK to former colonies.

And this note can’t end without a link to Tiger Woods’ apology.

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Posted 26th February 2010 by David Jacobson in crisis management