.au Domain Administration (auDA), the .au domain name administrator, has released an issues paper that asks for public comment on whether or not domain monetisation should be included within the meaning of auDA’s "close and substantial connection" rule.

Domain monetisation is the practice of registering large numbers of domain names for the primary purpose of capturing as much web traffic as possible to maximise advertising revenue.

Under the Domain Name Eligibility and Allocation Rules , domain names that are not an exact match, abbreviation or acronym of the registrant’s name must “be otherwise closely and substantially connected to the registrant”; this has become known as the “close and substantial connection” rule.